Sittichai Apiruxadul is well established in Thailand and known for his strong stability for the past 40 years, being the guru to many young aspiring Directors of Sales & Marketing. Charlie, as Sittichai is affectionately known, has pioneered many Sales & Marketing concepts and is considered one of the trailblazers in putting Thailand on the map of the tourism world. Charlie’s reputation is solid and well respected in the trade as a very dependable hotelier.

Charlie’s career and his employment record sees one of a stable and responsible individual as he has developed his reputation through long tenures at Indra Regent Hotel, Landmark Hotel Bangkok, and finally taking the helm of Bel Aire Princess Hotel in Bangkok. Charlie developed Bel Aire Princess to be a hotel catering to middle budget travelers, and the hotel’s reputation has enabled travel wholesalers / agents to include the property in its brochure and tourism campaigns.

Charlie’s wife, Napaporn Wattanachartkanun, has also developed herself with over 25 years in the industry, and strengthened her reputation in the field of Sales & Marketing, through stints at Regent Cha Am, Landmark Hotel Bangkok, Golden Sands Beach Hotel, Central Samui Beach Resort, Central Hotels & Resorts Thailand, and forming her own company , Vision Marketing Co Ltd.

As Associate Directors – Sales & Marketing for EHMS, Charlie and his wife are expected to forge a strong relationship with wholesale agents, online travel consultants, corporate companies, and others for many of the selected properties of EHMS and to enhance the professional reputation of the company. Together , it is expected that both individuals will ensure of strong Sales & Marketing representation for owners and develop a close alliance with many other business partners to be successful in the hospitality industry.